Ford Mustang Microsite

For the launch of the 2010 Ford Mustang, Y&R Toronto conceived of a campaign called M-Routes, in which contestants could register to take part in a cross-country Mustang driving adventure, which could be followed by an online audience via this microsite.

I worked in close collaboration with the Art Director to create these high-fidelity wireframes that helped communicate the concept in full and serve as a specification for scoping and selling the project.

ClientFord Canada (Y&R)ServicesHi-Fidelity WireframesYear2008